Sans Normal Ladil 6 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Berthold Corporate S' by Berthold, 'Afical' and 'Expline' by Formatype Foundry, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, and 'Corporate S' and 'Corporate S WGL' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, dynamic, sporty, assertive, modern, friendly, impact, momentum, clarity, display, emphasis, rounded, oblique, compact, punchy, smooth.
A heavy, right-leaning sans with rounded bowls and broadly softened corners. Strokes are thick and even, with minimal modulation, producing a dense, solid color on the page. Curves read as circular-to-elliptical, while terminals are clean and blunt rather than tapered. Counters are fairly open for the weight, and spacing feels compact but controlled, giving lines a tight, energetic rhythm. Figures and capitals maintain a consistent slant and sturdy geometry, with a utilitarian, no-fuss construction.
Best suited for headlines, subheads, posters, and promotional graphics where a strong, slanted voice helps convey speed and impact. It can work well in branding and packaging that benefits from a sturdy, contemporary sans, and in sports or automotive-themed layouts where momentum is part of the message.
The overall tone is energetic and forward-moving, with a sporty confidence that feels contemporary and practical. Its strong black presence and consistent slant suggest urgency and momentum while the rounded forms keep the voice approachable rather than harsh. It reads as bold and promotional, suited to attention-grabbing messaging.
The design appears intended to deliver a bold, modern oblique sans for display-driven typography, prioritizing punchy presence and consistent rhythm over delicate detail. Its rounded geometry and blunt terminals aim for clarity and approachability while retaining strong emphasis.
In text, the combination of heavy weight and oblique angle creates a pronounced emphasis, so it performs best where strong hierarchy is needed. The character set shown maintains consistent angle and stroke behavior across uppercase, lowercase, and numerals, supporting a cohesive typographic texture at display sizes.