Sans Normal Nomow 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Mutual' by FontFont, 'Morandi' by Monotype, 'Compasso' by Plau, 'Bajazzo' by Schriftlabor, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, approachable, impact, clarity, approachability, modernity, display, rounded, geometric, blocky, compact, clean.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are consistently thick with minimal modulation, and curves are built from smooth circular arcs that create soft terminals and corners. The lowercase shows sturdy, single-storey forms (notably a and g), while the uppercase maintains a stable, centered construction with open bowls and wide, even shoulders. Numerals are stout and highly legible, with generous curves and simplified joins that keep forms clear at large sizes.
Best suited for headlines, posters, and brand marks where maximum impact and quick recognition are needed. It can work well for packaging and signage thanks to its sturdy, simplified shapes, and it is also effective for short UI labels or callouts when set with adequate size and spacing.
The overall tone is bold and straightforward, with a friendly softness from the rounded geometry. It reads as contemporary and utilitarian rather than delicate, projecting confidence and clarity with a slightly playful edge.
The design appears intended as an assertive, high-impact rounded sans that prioritizes strong silhouettes and immediate legibility. Its geometry and uniform stroke weight aim for a modern, versatile display voice that stays friendly rather than aggressive.
Spacing appears comfortable for display use, with strong rhythm from repeated round shapes and consistent stem thickness. The thick weight and tight counters suggest it will hold best when given ample size or line spacing, where the interior openings can breathe.