Sans Normal Amken 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Northpole' by 38-lineart, 'Camber' by Emtype Foundry, 'Reyhan' by Plantype, 'Crique Grotesk' and 'Frygia' by Stawix, 'Nudista' by Suitcase Type Foundry, and 'Samplex' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, pragmatic, neutral, clarity, modernity, versatility, impact, simplicity, geometric, rounded, solid, high-clarity, plainspoken.
A sturdy sans with predominantly circular and elliptical construction, producing round counters and smooth, continuous curves. Strokes are uniform and heavy, with squared terminals on straighter parts and consistently rounded joins in curved forms, creating a stable, even texture. Proportions lean slightly wide in the round letters, with generous apertures and open interior spaces that keep forms readable at display sizes. The uppercase feels compact and blocky, while the lowercase maintains clear differentiation through simple, uncluttered shapes.
This font is well suited to headlines and short blocks of text where a firm, modern presence is needed. Its rounded geometry and strong stroke weight also work well for branding, packaging, and signage that require quick recognition at a distance.
The overall tone is straightforward and contemporary, projecting confidence without ornament. Its geometric roundness reads friendly but still businesslike, making it feel neutral and dependable rather than expressive or quirky.
The design appears intended to deliver a contemporary geometric sans voice with a solid, no-nonsense presence. It prioritizes clarity and consistency, aiming for a versatile display workhorse that remains friendly through rounded forms rather than stylistic flourish.
Numerals are large and emphatic with broad, rounded bowls, matching the weight and rhythm of the letters. The sample text shows consistent spacing and a steady horizontal rhythm, with strong word shapes and minimal visual noise.