Sans Normal Ogva 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Camphor' and 'Morandi' by Monotype and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, loud, sturdy, high impact, approachability, clarity, modern branding, rounded, geometric, compact, blocky, clean.
A heavy, geometric sans with broad, rounded bowls and smooth, low-modulation curves. Strokes are thick and consistently weighted, with flat, squared terminals and generous counters that keep forms open despite the weight. Uppercase shapes lean toward circular construction (notably in C/O/Q), while lowercase is compact and sturdy with a single-storey a and g, a short-shouldered r, and a wide, stable stance overall. The numerals are bold and simple, matching the letterforms with large interior spaces and strong silhouettes.
Best suited to headlines, posters, and display typography where bold presence and quick readability matter. It also fits branding, packaging, and signage that benefit from a friendly but forceful voice, and can work for short UI labels or callouts when space allows.
The overall tone is assertive and upbeat, projecting clarity and impact without feeling sharp or technical. Its rounded geometry reads approachable and contemporary, giving headings a friendly emphasis that still feels solid and dependable.
The font appears intended as a high-impact geometric sans that balances strong weight with open counters and rounded construction, delivering a modern, approachable display voice for attention-driven text.
The design prioritizes strong, easily recognized silhouettes and even color on the page, which helps maintain legibility at large sizes. Round forms are slightly squared off where curves meet terminals, reinforcing a sturdy, poster-like presence.