Sans Normal Luliw 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Modica' by Monotype, 'PT Schimetrik' by Paavola Type Studio, and 'Loew Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, confident, modern, playful, impact, motion, modernity, approachability, slanted, geometric, rounded, chunky, friendly.
This typeface is a heavy, right-slanted sans with broad proportions and a compact, energetic rhythm. Strokes are uniformly thick with minimal modulation, and terminals are mostly blunt with gently softened edges that keep the forms approachable. Curves are built from sturdy, rounded geometry (notably in C, O, and the bowls of b/p), while diagonals in A, V, W, X, and Y feel assertive and stable. Counters are relatively tight for the weight, emphasizing solidity and impact, and the numerals match with similarly bold, slightly oblique silhouettes.
Best suited to short, high-impact uses such as headlines, posters, brand marks, packaging callouts, and sports or event graphics where bold motion is desirable. It can work for short bursts of display copy, but the dense weight and slant make it more effective in larger sizes than in long-form reading.
The overall tone is loud, athletic, and attention-grabbing, with a forward-leaning motion that reads as fast and upbeat. Its chunky geometry and rounded interiors add a friendly, contemporary feel, balancing intensity with approachability.
The design appears intended to deliver maximum visual impact with a sense of speed and modernity, using a robust oblique structure and rounded geometric construction to stay friendly while remaining emphatic.
In text settings the strong slant and dense color create a pronounced texture, making line breaks and spacing feel lively. The design maintains consistent weight and curvature across upper- and lowercase, helping headings look cohesive, while the figures carry the same sturdy, graphic presence.