Sans Normal Lagor 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'Arbeit Pro' by Studio Few, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, punchy, modern, energetic, attention-grabbing, dynamic emphasis, bold branding, display clarity, oblique, geometric, rounded, blocky, high-impact.
A heavy, oblique sans with rounded, geometric construction and largely uniform stroke weight. Curves are smooth and full, while joins and terminals tend to be clean and blunt, giving the letterforms a compact, muscular feel. Counters are moderately open for the weight, and the overall spacing reads steady and pragmatic, with a slightly condensed rhythm in dense text. Numerals match the same sturdy, rounded language and maintain strong, even color in running copy.
Best suited to headlines and short-to-medium display copy where strong emphasis is needed—posters, promotional campaigns, brand marks, and packaging. It can also work for interface labels or navigation when large enough, especially in contexts that benefit from a bold, energetic voice.
The overall tone is assertive and energetic, with a forward-leaning motion that feels sporty and action-oriented. Its bold presence reads contemporary and promotional, designed to grab attention quickly and hold it. The rounded geometry keeps it friendly enough for consumer-facing use while still feeling powerful.
The design appears intended as a high-impact oblique sans that combines geometric roundness with dense weight to create immediate visibility. It prioritizes clear silhouettes, consistent stroke strength, and a dynamic forward angle for contemporary advertising and brand-driven applications.
The slant is consistent across capitals, lowercase, and figures, helping long lines feel dynamic. Circular letters (like O/o) stay notably round, while diagonals (like K, V, W, X) feel crisp and sturdy, reinforcing an athletic, headline-first personality.