Sans Normal Hures 2 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, headlines, signage, editorial, clean, friendly, modern, calm, airy, legibility, modern neutrality, approachability, geometric clarity, rounded, open, geometric, minimal, uncluttered.
A clean rounded sans with monoline strokes and generously open counters. Forms lean geometric, relying on circular and elliptical curves with softened terminals that avoid sharp corners. Proportions feel even and steady, with a clear, uncompressed rhythm and comfortable spacing that keeps text from looking tight. Distinctive shapes include a single-storey a and g, a simple l, and a q with a straight descender, reinforcing a straightforward, contemporary construction.
This font works well for UI labels, product copy, and wayfinding where clarity and an unobtrusive texture are priorities. Its rounded geometric construction also suits contemporary branding and headlines, and it remains readable in short editorial passages and marketing text.
The overall tone is modern and approachable, combining a minimal, technical cleanliness with gentle roundedness. It reads as calm and friendly rather than severe, making it suitable for interfaces and everyday communication.
The design appears intended to deliver a neutral, modern sans with a soft geometric character—prioritizing legibility through open shapes and consistent stroke weight while maintaining a friendly, contemporary voice.
Round characters (C, O, Q) appear very circular, contributing to a consistent geometric color across lines. Diagonals (V, W, X, Y) are crisp but not aggressive, and the numerals keep the same open, rounded logic for a coherent alphanumeric set.