Sans Normal Larif 1 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Galvani' by Hoftype, 'Altivo' by Kostic, 'Clear Sans' by Positype, 'Galano Grotesque' by René Bieder, and 'Antona' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, dynamic, modern, energetic, impact, momentum, clarity, modernity, display, slanted, rounded, compact counters, blunt terminals, geometric.
A heavy, right-slanted sans with smooth, rounded bowls and mostly uniform stroke thickness. The letterforms are built from broad curves and straight, slightly sheared stems, producing a forward-leaning rhythm and strong horizontal presence. Counters are relatively compact in letters like a, e, and g, while round shapes (O, Q, 0, 8) read as clean ellipses. Terminals are generally blunt and simplified, keeping the forms sturdy and graphic, with clear, uncomplicated numerals.
This face is well suited to headlines, poster typography, and branding systems that want a strong, kinetic voice. It can work effectively for sports and fitness graphics, bold packaging callouts, and short UI or product labels where emphasis and immediacy are priorities.
The overall tone feels athletic and forceful, with a sense of motion created by the consistent slant and dense color. It reads as contemporary and no-nonsense, suited to messaging that needs to feel confident and fast.
The design appears intended to deliver a modern, high-impact italic sans with a geometric backbone and a strong, unified typographic color. Its simplified shapes and compact counters suggest an emphasis on punchy display use and fast visual recognition rather than quiet, extended reading.
In text settings the weight and slant create a continuous, energetic texture; spacing appears tuned for impact rather than delicacy. The simplified geometry and compact apertures help maintain a solid silhouette at larger sizes, while smaller sizes may require generous tracking to keep interior spaces from closing up.