Sans Normal Nirov 10 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, playful, punchy, friendly, retro, impact, approachability, clarity, retro flavor, rounded, soft corners, chunky, compact, high impact.
A heavy, rounded sans with broad proportions and a compact, blocky rhythm. Strokes are consistently thick with gently softened corners and subtly squared terminals that keep counters open and shapes stable at large sizes. Curves are full and circular (notably in O, C, G, and numerals), while diagonals in V, W, X, Y and Z are sturdy and blunt rather than sharp. Lowercase forms read as simplified, sturdy constructions with single-storey a and g and a short, robust shoulder in r; punctuation and figures appear built to match the same dense, even color.
Best suited for display applications such as headlines, posters, identity work, packaging, and large-format signage where its broad shapes and dense color can command attention. It also works well for short UI labels or badges when a friendly, high-impact voice is needed, but it is less ideal for long-form text due to its heavy mass.
The overall tone is bold and friendly, mixing a retro signage energy with a modern, no-nonsense solidity. Its rounded geometry feels approachable and slightly playful, while the dense weight projects confidence and immediacy—ideal for messaging that needs to feel loud without becoming aggressive.
The design appears intended to deliver maximum presence with simple, rounded constructions that stay legible and upbeat. It emphasizes strong silhouettes, open counters, and consistent stroke weight to create a cohesive, attention-grabbing voice for branding and statement typography.
The typeface maintains a strong, even texture across mixed-case sample text, with counters that stay readable despite the heavy stroke. Capitals and figures feel especially poster-ready, and the rounded joins help prevent dark spots in tight curves, supporting clean, high-contrast reproduction in display settings.