Sans Normal Ninid 3 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Dexa Pro' by Artegra, 'BB Torsos Pro' by Bold Studio, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, loud, sporty, impact, clarity, approachability, modern branding, headline strength, rounded, compact counters, blocky, high-impact, clean.
A heavy, geometric sans with broad proportions and rounded bowls that stay smooth rather than sharp. Strokes are consistently thick with minimal modulation, producing dense letterforms and compact internal counters. Terminals are predominantly straight and squared-off, while curves (notably in C, O, S, and lowercase a/e) remain clean and circular, giving an even, sturdy rhythm. Numerals follow the same solid construction, with wide shapes and simple, open forms designed for clarity at display sizes.
Best suited for headlines, poster typography, branding marks, packaging, and wayfinding where strong presence and quick readability are needed. It works especially well for bold editorial callouts and marketing copy, and is most comfortable at medium-to-large sizes where its compact counters don’t clog.
The overall tone is bold and approachable: assertive without feeling aggressive, and contemporary with a slightly sporty, headline-driven energy. The rounded geometry softens the mass, keeping the voice friendly and accessible even at very large sizes.
The design appears intended to deliver maximum impact with a clean, geometric feel: a sturdy, modern sans that reads instantly and holds its shape in high-contrast applications. Its rounded construction suggests an aim for approachability while maintaining a firm, display-forward voice.
In the text sample, the weight produces strong texture and tight white space, so spacing and line breaks become visually prominent. The dense counters and wide stance favor short bursts of copy and prominent labels over long passages.