Sans Normal Itbab 5 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Otoiwo Grotesk' by Pepper Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, impactful, modern, sporty, high impact, approachable boldness, modern clarity, geometric simplicity, rounded, chunky, geometric, compact counters, blunt terminals.
A heavy, wide sans with rounded geometry and blunt, squared-off terminals. The strokes are consistently thick with minimal modulation, producing a solid, uniform color in text. Curves are built from broad, smooth arcs (notably in C, O, S, and the lowercase bowls), while joins and corners are clean and slightly softened rather than sharp. Counters are relatively tight for the weight, and letters like a, e, and s show compact apertures that emphasize density and punch. Numerals follow the same sturdy construction, with open, simple forms and strong horizontal emphasis.
Best suited to headlines, posters, and large-scale messaging where a strong silhouette is needed. It also works well for branding, packaging, and signage that benefit from a friendly but forceful geometric voice, especially when set with a bit of extra spacing for clarity.
The overall tone is bold and assertive without feeling aggressive, combining a friendly roundness with a no-nonsense, poster-ready presence. It reads as contemporary and energetic, with a hint of athletic or retail signage character due to its wide stance and saturated strokes.
The design appears intended to deliver maximum presence and immediate legibility through wide proportions, simplified shapes, and consistent heavy strokes. Its rounded construction aims to keep the tone approachable while still reading as decisive and contemporary.
In the sample text, the type holds together as a strong block with high visual impact, favoring short headlines and tight typographic compositions. The wide proportions and dense interior spaces suggest giving it comfortable tracking and ample line spacing when used in longer settings.