Sans Normal Imbij 2 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Jostern' by EMME grafica, 'Linotte' by JCFonts, 'Corkboard JNL' by Jeff Levine, 'Volkswagen Serial' by SoftMaker, and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids media, logos, playful, friendly, bubbly, bold, kidlike, cheerfulness, approachability, high impact, display clarity, rounded, soft, chunky, compact, cartoony.
A heavily rounded sans with thick, uniform strokes and generously softened terminals throughout. Counters are small and circular, giving letters a compact, dense color on the line. Curves dominate the construction, with minimal sharp joins; diagonals are blunted and transitions are smoothly swollen, creating a balloon-like silhouette. Spacing appears moderately tight in text, with broad shoulders and rounded corners that keep word shapes cohesive and highly graphic.
Best suited for large-size applications where its chunky, rounded shapes can shine—headlines, posters, product packaging, and playful branding. It also works well for children’s content and bold logo wordmarks where a friendly, approachable voice is desired.
The overall tone is cheerful and approachable, with a toy-like, candy-coated softness that reads as informal and energetic. Its exaggerated roundness and dense blackness make it feel friendly and humorous rather than technical or restrained.
The design appears intended to deliver maximum friendliness and visibility through thick, rounded geometry and simple, highly legible silhouettes. It prioritizes a fun, contemporary display presence with consistent, soft shapes that maintain a cohesive rhythm across uppercase, lowercase, and numerals.
Distinctive circular counters in many glyphs (notably O/o and 8) reinforce the bubbly theme, while simplified, rounded forms in letters like a, g, and t emphasize clarity over calligraphic detail. The strong, even stroke weight produces high impact but reduces fine differentiation at smaller sizes, favoring display use.