Sans Normal Ninid 10 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'BD Megatoya' by Balibilly Design, 'Ansage' by Sudtipos, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, playful, impact, clarity, approachability, brandability, rounded, geometric, blocky, compact joins, open apertures.
A heavy, geometric sans with broad proportions and smooth, rounded curves paired with straight, squared-off terminals. Strokes stay consistently thick, with generous counters and open apertures that keep forms clear even at large display sizes. The lowercase shows single-storey a and g, a tall, simple i with a square dot, and generally compact joins that create a sturdy, continuous rhythm. Numerals are bold and straightforward, with the 0 reading as an oval and figures built from the same blunt, uniform construction.
Best suited to headlines, posters, and other display contexts where weight and width can deliver strong presence. It also fits branding, packaging, and signage that benefit from a clean, geometric voice and high visual impact in short phrases.
The overall tone is assertive and contemporary, projecting strength without feeling harsh. Its rounded geometry adds approachability, giving it a friendly, slightly playful energy suited to bold, attention-seeking messages.
The design appears intended as a bold, modern workhorse for display typography, combining geometric clarity with rounded friendliness. Its consistent, sturdy forms prioritize immediate legibility and brandable shapes over delicate detail.
Round letters (O, C, G) lean toward near-circular construction, while diagonals (V, W, X, Y) are wide and stable, emphasizing a strong horizontal footprint. Spacing appears calibrated for impactful headlines, with dense color and minimal sparkle across lines of text.