Sans Normal Itbem 5 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Adero' by Eko Bimantara and 'Nordt' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, punchy, impact, approachability, clarity, modernity, soft corners, rounded terminals, geometric, compact spacing, monoline.
A heavy, rounded sans with broad proportions and a strong, even stroke weight. Curves are built from smooth, geometric bowls with softened corners, while joins and terminals stay clean and minimally tapered. Counters are relatively small for the weight, giving letters a dense, high-ink silhouette, and the overall rhythm reads steady and blocky rather than delicate. Lowercase forms sit high on the body with simple, open construction, and the numerals follow the same chunky, rounded logic for a cohesive texture in text.
Best suited to display typography where impact and warmth are priorities: brand marks, packaging, posters, social graphics, and short headline lines. It also works well for signage or UI moments that need a friendly, attention-getting voice, especially when set with ample leading and tracking.
The tone is bold and approachable, pairing a friendly softness with an assertive, headline-ready presence. Its wide stance and rounded geometry create an upbeat, contemporary feel that leans more playful than formal, while still reading as straightforward and sturdy.
The design appears intended to deliver maximum visual impact while maintaining an approachable personality. By combining wide, geometric forms with softened edges and consistent stroke behavior, it aims for clear, contemporary display use rather than nuanced text typography.
At larger sizes the rounded details and compact counters become a defining feature, producing a strong “sticker-like” mass on the page. In dense settings, the combination of heavy weight and tight internal spaces can make word shapes feel very solid, so it benefits from generous size and breathing room.