Sans Normal Ninid 14 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Surt' by Blaze Type, 'Pragmatica' by ParaType, 'Downey' by Sarid Ezra, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, impact, approachability, clarity, brand voice, rounded, soft corners, geometric, sturdy, compact apertures.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are consistently thick with minimal modulation, giving letters a solid, blocky presence. Counters are generally compact and apertures tend to be relatively closed, while terminals feel softened rather than sharply cut. The lowercase shows simple, single-storey forms (notably in a and g), with short, sturdy joins and a steady rhythm that keeps word shapes dense and even at large sizes.
Best suited for display applications where impact and clarity are priorities, such as headlines, posters, logos, packaging, and short callouts. The thick strokes and compact internal spaces favor larger sizes and high-contrast layouts over long, small-size reading.
The tone is bold and friendly, combining a contemporary geometric feel with softened edges that read approachable rather than severe. Its dense color and rounded construction give it a confident, upbeat voice that suits energetic messaging.
Designed to deliver a loud, friendly display voice built from rounded geometric shapes and dense typographic color. The softened terminals and compact apertures suggest an intent to balance assertiveness with approachability for modern branding and promotional typography.
The sample text shows strong line-to-line texture and high impact, with round forms (O, Q, o, e) staying very full and prominent. Numerals appear similarly robust and rounded, matching the alphabet’s weight and curve language for consistent emphasis.