Sans Normal Akkav 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ekster' and 'Ekster Arabic' by Indian Type Foundry and 'Transat Text' by Typetanic Fonts (names referenced only for comparison).
Keywords: branding, headlines, ui, signage, packaging, clean, modern, friendly, confident, straightforward, clarity, neutrality, modernity, versatility, approachability, geometric, rounded, sturdy, crisp, open.
This typeface presents a geometric, rounded sans construction with sturdy, even strokes and smoothly drawn curves. Terminals are mostly straight-cut, giving the forms a crisp, contemporary finish, while circular counters (notably in O, o, and e) keep the overall texture soft and approachable. Proportions feel balanced and compact without appearing condensed, with clear apertures and consistent curve-to-stem transitions that maintain a steady rhythm across text. Lowercase forms are simple and legible, with a single-storey a and g and clean, minimal joins throughout.
It works well for branding systems, headlines, and short-to-medium text where clarity and a strong presence are needed. The even texture and open forms also suit UI labels, wayfinding, packaging, and editorial callouts that benefit from a clean, contemporary sans.
The overall tone is modern and pragmatic, with a friendly neutrality that feels suitable for everyday interface and brand communication. Its rounded geometry softens the weight, projecting confidence without aggression and keeping the voice approachable and clear.
The design appears intended to deliver a dependable, geometric sans voice that stays highly legible while providing a modern, rounded character. It prioritizes consistent rhythm, clear counters, and simple, familiar letterforms for versatile use across digital and print contexts.
Capitals lean toward classic geometric silhouettes, while diagonals (V, W, X, Y) are sharply resolved and read cleanly at display sizes. Numerals match the same solid, rounded logic, producing a uniform color in mixed alphanumeric settings.