Sans Normal Ohmif 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nicky Sans' by Digitype Studio, 'Giriton' by Hazztype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Axiforma' by Monotype, 'Madani' and 'Madani Arabic' by NamelaType, and 'Causten' by Trustha (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, friendly, confident, modern, approachable, playful, approachability, clarity, impact, brand voice, simplicity, rounded, clean, geometric, open, sturdy.
A heavy, rounded sans with smooth, circular bowls and softened terminals that keep the texture even and solid. Curves dominate the construction, with consistent stroke thickness and minimal modulation, producing a clean, graphic silhouette. Counters are generally open and generous for the weight, and joins stay simplified, giving letters a compact, sturdy presence. The overall rhythm is steady and contemporary, with clear forms and a slightly bouncy, friendly geometry in both uppercase and lowercase.
This style performs best at display sizes where its rounded geometry and dense color can become part of the visual identity. It suits headlines, brand marks and wordmarks, packaging, signage, and short UI labels where a friendly but assertive voice is needed. For longer passages, it’s most effective in short blocks or emphasis due to its strong weight and compact presence.
The tone is warm and approachable while still feeling decisive and contemporary. Its rounded forms and blunt endings reduce severity, lending an inviting, upbeat personality suited to consumer-facing and conversational messaging.
The design appears intended to deliver a modern, friendly sans voice with clear, simplified shapes and a confident, high-impact presence. Its rounded construction suggests an emphasis on approachability and broad usability in contemporary branding and display typography.
Uppercase forms read as stable and emblematic, while the lowercase maintains a simple, geometric friendliness with single-storey shapes where expected in this style. Numerals match the same rounded, sturdy construction and hold up well as large, high-contrast figures.