Sans Superellipse Ugbej 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Kiro' by Dharma Type, 'Panton' and 'Uni Neue' by Fontfabric, 'Moderna Condensed' by Los Andes, and 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, friendly, punchy, retro, playful, attention grabbing, convey motion, friendly impact, brand emphasis, rounded, soft corners, compact, forward-leaning, high impact.
A heavy, forward-slanted sans with broad, rounded-rectangle (superelliptic) bowls and softened corners throughout. Strokes stay largely uniform, with smooth, continuous curves and short, sturdy terminals that keep counters open despite the dense weight. Proportions are compact and slightly condensed in feel, and the overall rhythm is energetic, driven by the consistent italic slant and the chunky, rounded geometry. Numerals match the same robust, rounded construction for a cohesive, high-impact texture in text.
Best suited to headlines, short copy, and display applications where impact and motion are desirable—posters, sports and fitness branding, packaging callouts, and bold signage. It can also work for social graphics and UI promos when you want a compact, energetic voice, though longer passages will feel dense due to the weight.
The tone is bold and upbeat, combining a sporty, action-oriented slant with a friendly softness from the rounded forms. It reads as confident and attention-grabbing rather than formal, with a slightly retro, poster-like character that feels approachable and fun.
The design appears intended to deliver maximum legibility and presence at large sizes while projecting speed and friendliness. Its rounded superellipse construction and consistent slant suggest a deliberate balance between athletic energy and approachable, contemporary softness.
The lowercase shows a single-storey "a" and "g" and generally generous rounding that keeps the design from feeling sharp or technical. The italic angle is strong enough to suggest motion, making word shapes feel dynamic, especially in short phrases and headings.