Sans Normal Videl 12 is a bold, normal width, low contrast, italic, short x-height font visually similar to 'Izmir' by Ahmet Altun; 'Aspira' by Durotype; and 'Brandon Grotesque', 'Brandon Grotesque Office', 'Brandon Text', and 'Brandon Text Office' by HVD Fonts (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, energetic, sporty, friendly, modern, playful, impact, motion, approachability, modern branding, display emphasis, rounded, slanted, compact, soft corners, punchy.
A slanted sans with heavy, rounded strokes and smooth, closed apertures that keep counters compact. Curves are generously inflated (notably in O, C, and S), while terminals are softly squared, giving the shapes a sturdy, athletic feel. The lowercase shows a relatively small x-height against prominent ascenders/descenders, and the overall rhythm is slightly irregular in width, with wider rounds and tighter straight-sided letters. Figures are bold and rounded, with simple, robust silhouettes designed to hold up at display sizes.
Well-suited to headlines, logos, and short emphatic messaging where a strong, energetic voice is needed. It also fits packaging and promotional graphics that benefit from a friendly, athletic aesthetic, and it can work for UI highlights or labels when used at larger sizes with adequate spacing.
The overall tone is upbeat and assertive, combining a sporty forward-lean with friendly, rounded shapes. It reads as contemporary and approachable rather than technical, with a lively emphasis suited to attention-grabbing headlines.
The design appears intended to deliver a modern, high-impact italic sans for display use, prioritizing momentum, solidity, and approachable roundness. Its compact counters and sturdy curves suggest a focus on maintaining presence and clarity in bold, attention-driven typography.
The italics are built into the design rather than applied as a simple slant, with letterforms that feel deliberately drawn for motion and emphasis. Round letters dominate the texture, and tight apertures in forms like e, a, and s create a dense, punchy color that benefits from generous tracking in longer lines.