Sans Superellipse Umpu 12 is a bold, wide, monoline, upright, tall x-height font.
Keywords: headlines, posters, logotypes, ui labels, packaging, futuristic, tech, industrial, sci‑fi, assertive, tech aesthetic, modular geometry, display impact, signage clarity, squared‑round, rounded corners, geometric, compact counters, stencil‑like.
A geometric sans built from rounded-rectangle (superellipse) forms with consistent stroke thickness and softly radiused corners. Letterforms emphasize straight runs and squared curves, producing boxy bowls and compact counters that stay open through careful corner rounding. Terminals are mostly flat and horizontal/vertical, with occasional notched or cut-in joins that add a subtly segmented, engineered feel. Spacing reads even and sturdy in text, and the numerals follow the same squared-round logic for a cohesive set.
Best suited for display roles where its geometric personality can read clearly: headlines, posters, branding marks, product packaging, and short UI labels or interface callouts. It can also work for brief blocks of text when a strong, technical voice is desired and generous line spacing is available.
The overall tone is futuristic and utilitarian, with a sleek, manufactured character reminiscent of interface labels, hardware markings, and sci‑fi titling. Its crisp geometry and restrained curves project confidence and clarity rather than softness or warmth.
The design appears intended to deliver a modern, technology-forward aesthetic using superelliptical geometry and consistent stroke weight, balancing hard-edged structure with rounded corners for readability and polish.
Diagonal-driven shapes (like V and W) keep the same squared-round vocabulary, avoiding sharp points in favor of softened junctions. The design’s rhythm comes from repeating rounded corners and rectangular counters, which creates a strong, modular texture at display sizes.