Serif Normal Pelug 15 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, editorial, luxury, formal, dramatic, refined, elegant display, editorial impact, premium branding, classic revival, didone-like, hairline, bracketed, sculpted, crisp.
A high-contrast serif with sharply tapered hairlines and weighty vertical stems, producing a distinctly calligraphic, chiseled rhythm. Serifs are fine and pointed with subtle bracketing, and terminals often resolve into teardrop or wedge-like forms that add a sculpted, fashion-forward finish. Proportions skew broad in many capitals and round letters, while counters remain clean and open, keeping the dense contrast from feeling muddy in display sizes. Overall spacing reads generous and steady, supporting headline settings with strong black–white patterning.
Best suited to headlines, mastheads, pull quotes, and brand marks where the dramatic contrast can read clearly. It also fits premium packaging and event collateral, especially when set with ample tracking and generous leading to let the hairlines breathe.
The tone is polished and theatrical—confident, upscale, and editorial. Its crisp hairlines and pronounced thick–thin transitions evoke couture, high-end print, and a sense of classic prestige with a modern sharpness.
The design appears intended to deliver a contemporary take on a classic high-contrast serif voice: strong vertical emphasis, razor-thin detailing, and sculpted terminals aimed at commanding attention in editorial and brand-forward display typography.
In the samples, the finest strokes become extremely delicate, especially around joins and entry/exit strokes, which heightens elegance but makes the design feel most at home at larger sizes. Round forms (O, C, G, 0) emphasize a smooth, glossy curve, while letters like Q and the numerals introduce stylish, slightly swashed details that read as intentional display accents.