Sans Superellipse Usno 7 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, posters, logos, friendly, playful, modern, soft, retro, approachability, modernity, display impact, brandability, geometric clarity, rounded, superelliptic, chunky, geometric, smooth.
This typeface uses smooth, superellipse-like curves and rounded corners throughout, producing broad, softly squared bowls and counters. Strokes are generally even with gently tapered terminals and occasional wedge-like cuts on diagonals, giving forms a subtly sculpted, ink-trap-adjacent feel without becoming sharp. The lowercase is compact and sturdy, with a single-storey “a,” simple “g,” and a tall, narrow “m” built from rounded arches; the caps are clean and geometric with open apertures and generous interior space. Numerals follow the same soft-rectangular logic, with a distinctive, slightly angular “4” and rounded, stable “0/8/9” forms.
It is well suited to headlines, brand marks, packaging, and poster typography where a friendly, contemporary voice is desired. The rounded, sturdy shapes also work well for UI labels or short callouts at larger sizes where character and clarity are both important.
The overall tone is approachable and upbeat, combining a contemporary geometric base with a mild retro warmth. Rounded geometry and softened joins make it feel friendly and informal, while the consistent construction keeps it orderly and design-forward.
The design appears intended to deliver a modern geometric sans with softened, superelliptic forms—aiming for warmth and personality while retaining a clean, systematic structure. Its distinctive terminals and rounded-rectangle bowls suggest a focus on memorable display presence rather than strict neutrality.
Letterforms show a consistent preference for rounded-rectangle geometry: circular shapes read more like softened squares, and verticals tend to feel slightly condensed compared to the width of bowls. Spacing appears comfortable for display settings, and the distinctive diagonal treatments (notably in K, V, W, X, and the “k”) add character without breaking the cohesive rhythm.