Sans Normal Relus 7 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Halis Grotesque' and 'Halis Rounded' by Ahmet Altun, 'FF Bauer Grotesk' and 'FF Bauer Grotesk Paneuropean' by FontFont, 'Noah' by Fontfabric, and 'Brandon Text' by HVD Fonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, kids media, friendly, playful, soft, retro, casual, approachability, high impact, playfulness, informality, signage, rounded, chunky, bubbly, compact, cartoonish.
A heavy, rounded sans with soft corners, compact counters, and a generally even, monoline feel. Curves are generously inflated and terminals are blunt, giving letters a chunky, cushion-like silhouette. Proportions lean compact, with relatively small interior spaces and a sturdy baseline presence; round letters like O/C/G appear broad and smooth, while straight-sided forms (E/F/H/N) keep softened joins. The lowercase uses simple, single-storey forms and short ascenders/descenders, reinforcing an approachable, informal rhythm.
Well suited for display applications such as posters, headlines, brand marks, packaging, and social graphics where a friendly, high-impact voice is needed. It can also work for children’s content, playful event materials, and informal signage, especially at medium to large sizes where the rounded details stay clear.
The overall tone is warm and upbeat, with a toy-like, retro sign-painting friendliness. Its rounded geometry and thick strokes read as welcoming and non-threatening, suggesting humor and casual confidence rather than precision or formality.
The design appears intended to deliver maximum friendliness and visibility through inflated shapes, softened corners, and simple, readable letterforms. It prioritizes personality and approachability over a neutral, text-first texture.
Because the counters are tight and the strokes are dense, the face reads best with a bit of extra tracking and generous line spacing in longer text. It carries strong shape character in capitals and numerals, making it well suited to short, punchy settings where the soft, chunky forms can shine.