Sans Normal Pored 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Sole Sans' by CAST, 'Aspira' by Durotype, 'Leto Sans' by Glen Jan, 'PF Square Sans Condensed Pro' by Parachute, and 'Dylan Condensed' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, playful, friendly, chunky, soft, retro, friendly impact, playful display, warm branding, retro charm, rounded, puffy, bubbly, quirky, cartoonish.
A heavy, rounded sans with generously inflated strokes and softly blunted terminals throughout. The forms favor broad curves and compact counters, with a slightly irregular, hand-shaped feel that keeps edges from looking mechanically perfect. Round letters (O, C, G) read as full and cushiony, while straight strokes (E, F, T, I) remain thick and steady with minimal tapering. The lowercase is simple and sturdy, with a single-storey a and g, and an overall rhythm that feels bouncy due to the combination of wide curves and compact internal spaces.
Best suited for headlines and short bursts of copy where a bold, friendly presence is desired—such as posters, packaging, kids-oriented materials, and cheerful brand identities. It also works well for logos, stickers, social graphics, and signage where the rounded shapes and thick strokes need to hold up at a distance.
The overall tone is upbeat and approachable, leaning toward a toy-like, casual personality rather than a corporate one. Its chunky silhouettes and soft corners create a welcoming, humorous voice that reads as informal and energetic. The slight unevenness in stroke behavior adds warmth, suggesting something hand-made and expressive.
The design appears intended to deliver maximum warmth and impact through soft, inflated geometry and a consistently heavy stroke. By keeping construction simple and rounded, it prioritizes personality and immediate readability for display use, aiming for a fun, approachable voice.
In the sample text, the dense weight and tight counters create a strong, poster-like color on the page, making spacing and line breaks feel important for clarity at smaller sizes. Numerals follow the same rounded, heavy construction and appear designed to match display settings rather than text-heavy reading.