Sans Contrasted Edty 7 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, branding, packaging, industrial, retro, mechanical, utilitarian, punchy, display impact, sign clarity, industrial tone, compact rhythm, condensed counters, square apertures, ink-trap feel, arched joins, tight spacing.
A contrasted sans with tall, squarish proportions and subtly rounded outer corners. Strokes show clear thick–thin modulation, with heavier verticals and lighter connecting strokes that create a crisp, engineered rhythm. Many curves are built from flattened arcs rather than perfect rounds, producing compact, rectangular counters (notably in O, D, P, and e). Terminals are mostly blunt and squared, and several joins pinch inward, giving an ink-trap-like tension that helps shapes stay distinct. Overall spacing reads on the tight side, reinforcing a sturdy, sign-ready texture in lines of text.
Well suited for headlines, posters, and branding where a strong, industrial voice is needed. It can also work in short UI labels or signage when set with a bit of tracking to open up its naturally tight texture. For longer passages, it will be most comfortable at larger sizes where its squared counters and contrast remain clear.
The font projects a pragmatic, machine-made tone with a touch of vintage display character. Its squared geometry and pronounced contrast feel industrial and authoritative, while the softened corners keep it from feeling harsh. The result is bold and attention-getting without becoming ornate.
The design appears intended to deliver a condensed, engineered sans voice with expressive contrast and squared construction, optimizing for impact and recognizability in display settings while maintaining a consistent, systematic structure across the alphabet and figures.
Distinctive letterforms include a narrow, slot-like C, a Q with a low, angular tail, and numerals with squared bowls and compact counters. The lowercase shows a single-storey a and a compact e with a small aperture, contributing to a dense, rhythmic word shape. The contrast and pinched joins make it especially characterful at medium-to-large sizes.