Slab Rounded Ubla 10 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, editorial, friendly, retro, approachable, confident, playful, warmth, readability, retro tone, softened slab, rounded slabs, soft serifs, sturdy, blunt, bouncy.
A sturdy slab-serif with softened, rounded corners and gently bracketed-feeling joins that keep the texture warm rather than mechanical. Strokes are consistently thick with minimal modulation, and the serifs read as broad, blunt feet with rounded ends. Counters are open and fairly generous, while curves are smooth and slightly squat, giving the alphabet a compact, grounded rhythm. Uppercase forms are solid and traditional; lowercase includes a single-storey a and g, a softly hooked j, and overall proportions that favor clarity over sharp refinement.
This face works well for headlines and short-to-medium text where you want strong presence with an approachable voice—posters, packaging, menus, signage, and editorial display. Its sturdy slabs help it hold up in high-contrast reproduction and bold typographic layouts.
The rounded slabs and low-modulation strokes create a friendly, retro tone—confident and readable, but never severe. It evokes classic print and signage sensibilities with a softened, approachable edge that feels casual and inviting.
The design appears intended to blend the authority of a slab serif with rounded, softened detailing to increase warmth and everyday usability. It prioritizes legibility and a steady typographic color while adding a subtly playful, vintage-leaning character.
The numerals are bold and highly legible, with simple, familiar constructions that match the letterforms’ rounded slab endings. Spacing in the sample text reads even and stable, supporting longer lines without looking brittle.