Slab Rounded Ubro 7 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, vintage, approachable, robust, playful, approachability, display impact, retro tone, robust readability, rounded, soft serifs, chunky, blunt, compact.
A heavy, soft-edged serif with slab-like terminals and rounded corners throughout. Strokes are low-contrast and consistently thick, producing a sturdy texture, while the serifs read as broad, blunt feet with softened edges rather than sharp brackets. Counters are relatively tight and the joins feel cushioned, giving letters a slightly inflated, rubber-stamp solidity. Overall spacing and widths are moderate-to-generous, supporting a confident, readable rhythm in both upper- and lowercase.
Best suited to headlines and short-to-medium blocks where a bold, friendly voice is desired—brand marks, labels, menus, posters, and signage. It also performs well for pull quotes and section headers, where its strong weight and rounded slabs create clear hierarchy and an approachable presence.
The rounded slabs and dense color create a warm, friendly tone with a clear vintage/heritage flavor. It feels sturdy and personable rather than formal, evoking packaging, posters, and old-fashioned print without becoming delicate or highbrow. The softened terminals add a playful, welcoming quality that keeps the boldness from feeling harsh.
The design appears intended to combine the firmness and clarity of a slab serif with softened, rounded terminals for a more inviting, less rigid personality. It prioritizes impact and legibility, aiming for a classic print feel that remains contemporary and easygoing in display use.
Distinctive details include a curled tail on the uppercase Q and generally bulbous terminals on letters like C, G, S, and a. Numerals are heavy and highly legible with the same softened slab treatment, giving them strong presence in headings and signage-style settings.