Sans Superellipse Upgu 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Presser' by Konstantine Studio, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: logotypes, headlines, posters, sports branding, gaming ui, futuristic, tech, sporty, confident, industrial, high impact, modernity, speed cue, tech branding, geometric clarity, extended, geometric, rounded-square, chamfered, blocky.
A heavy, extended sans with a geometric, superellipse-driven construction. Curves resolve into rounded-rectangle bowls and counters, while many joins and terminals show crisp chamfers that keep the shapes angular rather than soft. Strokes are consistently thick and even, with wide apertures and generous internal space in round letters and numerals, creating a sturdy, engineered rhythm. The overall texture is compact and stable, with squared shoulders, flattened curves, and a strongly horizontal emphasis.
Best suited to branding and display work where impact and a contemporary, technical feel are desired—logos, product marks, posters, sports identities, packaging, and UI headings for games or devices. It holds up well at larger sizes where the chamfers and segmented details read clearly.
The tone reads modern and machine-made, with a purposeful, performance-oriented attitude. Its rounded-square geometry and chamfered cuts suggest technology, transportation, and athletic branding rather than casual or literary contexts.
The design appears intended to deliver a bold, futuristic voice through rounded-square geometry and precise cut-ins, balancing friendliness from softened corners with an assertive, engineered silhouette. Its extended proportions and consistent stroke weight prioritize strong presence and quick recognition in short text.
Distinctive horizontal slicing appears in several glyphs (notably the S/s and some figures), adding a speed-line motif and helping differentiate similar forms at display sizes. The numerals lean toward streamlined, geometric shapes with broad proportions that match the caps closely.