Sans Normal Itmey 10 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Premis' by Fenotype, 'Muller Next' by Fontfabric, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, sporty, modern, friendly, punchy, impact, approachability, clarity, contemporary branding, display emphasis, rounded, geometric, compact counters, soft corners, high impact.
A heavy, broad sans with a geometric backbone and noticeably rounded terminals and corners. Strokes are thick and even, with large, open bowls and counters that stay fairly compact as the weight increases. Curves are smooth and circular (notably in O, C, and numerals), while joins and diagonals keep a clean, engineered feel. The overall rhythm is steady and blocky, with strong horizontal presence and sturdy verticals that read clearly at display sizes.
Best suited to high-impact display work such as headlines, posters, logos, brand wordmarks, and packaging where a wide, sturdy silhouette can carry the layout. It also fits sports and lifestyle messaging, app or product hero text, and any context that benefits from bold, friendly emphasis. For long-form text, it will work more as a punchy accent than as a primary reading face.
The tone is bold and assertive while remaining approachable due to the rounded shaping. It feels contemporary and energetic, leaning toward sporty, tech-forward branding rather than formal or editorial settings. The width and softness together create a friendly “big statement” voice.
The design appears intended to deliver maximum visual presence with clean, geometric construction and softened edges, balancing strength with approachability. It prioritizes immediate legibility and recognizable shapes in large sizes, making it well-aligned with contemporary branding and attention-grabbing display typography.
The lowercase shows simple, single-storey forms (e.g., a and g), reinforcing an informal, modern character. Numerals are similarly rounded and substantial, with clear silhouettes designed for quick recognition. Overall spacing appears generous enough to prevent the weight from closing up forms in short words, supporting strong headline readability.