Sans Superellipse Idnuy 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dezen Pro' and 'Dezen Solid' by DizajnDesign, 'Otoiwo Grotesk' by Pepper Type, 'Palo' by TypeUnion, and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, industrial, sporty, playful, impact, clarity, approachability, geometric tone, chunky, compact, rounded, blocky, sturdy.
A compact, heavy sans with broad, rounded-rectangle (superellipse) curves and squared-off terminals. Counters are relatively small and enclosed, with generous interior rounding that keeps forms soft rather than sharp. The design favors simple, geometric construction: circular letters like O read as rounded rectangles, and straight-sided letters (E, F, H, N) stay rigid and monoline. Lowercase forms are sturdy and utilitarian, with single-storey a and g, a firm-shouldered n/m, and a short-tailed r; overall spacing is tight and rhythmically consistent at display sizes.
Well suited to high-impact headlines, posters, and bold branding where a compact, muscular word shape is desirable. It also fits packaging, signage, and apparel graphics that benefit from a sturdy, rounded-industrial aesthetic, especially in short phrases and labels.
The tone is bold and no-nonsense, with a sporty, poster-ready punch. Rounded corners add approachability and a slightly playful, retro-industrial feel, keeping the weight from becoming aggressive. It reads like a confident headline voice meant to grab attention quickly.
The design appears intended to deliver maximum visual weight and clarity with a geometric, rounded-rectangle skeleton—combining strong straight strokes with softened corners for an approachable yet forceful display presence.
In the sample text, the dense strokes and small counters create strong color and impact, but suggest it is best used at larger sizes or with ample tracking for longer passages. Numerals are similarly compact and sturdy, matching the squared, rounded geometry of the letters.