Sans Normal Vemod 4 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, packaging, headlines, posters, social media, friendly, casual, lively, approachable, modern, approachability, soft modernity, readable motion, brand warmth, rounded, soft, monolinear, open apertures, slanted.
A rounded, monolinear sans with an overall forward slant and generous width. Strokes stay even and smooth, with softly blunted terminals and rounded joins that keep forms calm and continuous. Counters are open and fairly spacious, and many letters lean toward simple, geometric construction while retaining a slightly human, drawn rhythm. The numerals follow the same soft, open structure, with clear shapes and minimal stiffness.
This font suits branding and packaging that benefit from a warm, modern voice, as well as headlines and short paragraphs where the italic rhythm can add energy. It also works well for posters and social content where clear, rounded letterforms need to read quickly while staying personable.
The tone is friendly and informal, with a lively italic movement that feels conversational rather than formal. Rounded endings and open shapes add warmth and approachability, making the texture feel light, upbeat, and contemporary.
The design appears intended to deliver a modern italic sans that remains approachable through rounded terminals and open counters. It balances geometric simplicity with a soft, friendly finish to create a distinctive, easygoing texture in display and UI-adjacent settings.
The slant is consistent across capitals, lowercase, and figures, creating strong directional flow in text. Spacing appears comfortable and airy, and the rounded detailing helps maintain clarity even where curves and diagonals dominate.