Sans Normal Sedej 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Polaris' by AVP, 'Seconda Soft' by Durotype, 'Corporative Sans Rounded' by Latinotype, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: ui text, branding, signage, packaging, headlines, clean, friendly, modern, neutral, approachable, clarity, versatility, approachability, modernity, neutrality, rounded, monoline, open counters, soft terminals, geometric.
A clean monoline sans with gently rounded corners and softly finished terminals. Curves lean toward circular geometry, with open counters and even stroke weight that keeps the texture calm and consistent in text. Proportions feel balanced rather than condensed or extended, with straightforward construction in the uppercase and a simple, highly legible lowercase; the overall rhythm reads smooth and uncluttered.
This font fits interface copy, product UI, and wayfinding where clarity at a range of sizes matters. Its rounded geometry also works well for modern branding, packaging, and marketing headlines that want a clean, friendly voice without becoming playful or informal.
The tone is contemporary and approachable, with a friendly softness coming from the rounded shaping rather than any overt personality. It feels neutral and practical, suited to communication that should look clear and welcoming without drawing attention to itself.
The design appears intended to deliver a modern, broadly usable sans that stays readable in continuous text while maintaining a subtly warm, rounded finish. Its consistent stroke and open forms suggest a focus on clarity, neutrality, and cross-context versatility.
Round characters like C, O, and G emphasize smooth arcs, while diagonals (V, W, X) remain crisp but softened by rounded joins. Numerals follow the same rounded, uniform-stroke logic, giving the set a cohesive, UI-ready appearance.