Sans Normal Morej 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logotypes, playful, chunky, friendly, retro, poster, high impact, approachability, display clarity, retro flavor, rounded, soft corners, geometric, blunt, heavyweight.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are uniform and dense, with softened corners and smoothly curved bowls that give letters a molded, blocky silhouette. Terminals are mostly blunt, and joins are sturdy, producing a solid rhythm in both caps and lowercase. Numerals share the same thick, rounded construction, reading clearly at display sizes with minimal detail and strong overall mass.
Best suited for large-scale applications where weight and presence matter: headlines, posters, signage, packaging, and bold brand marks. It can also work for short UI labels or badges when a friendly, attention-forward voice is desired, but it is less appropriate for long-form text due to its dense counters and heavy texture.
The tone is bold and upbeat, leaning toward a friendly, cartoonish confidence rather than a clinical modernism. Its wide, cushioned shapes feel approachable and energetic, with a distinctly retro display flavor suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a warm, approachable character—combining geometric roundness with thick, simplified forms for high visibility in display typography.
Spacing and letterforms are designed to hold together as strong black shapes, making word images feel compact and punchy. The simplified apertures and small counters emphasize impact over finesse, so it performs best when given room and used at larger sizes.