Sans Normal Mobab 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Muller Next' by Fontfabric, 'Pepi/Rudi' by Suitcase Type Foundry, and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, bold, friendly, punchy, retro, playful, display impact, approachability, brand presence, retro flavor, chunky, rounded, compact counters, soft corners, high impact.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are consistently thick with smooth curve-to-stem transitions, producing a soft, cushiony silhouette rather than a sharp geometric feel. Terminals tend to be blunt and slightly rounded, and many curves read as simplified circular or elliptical forms. The lowercase is sturdy and blocky, with a single-storey “a,” a large-shouldered “n/m,” and a “g” that feels closed and weighty; the uppercase maintains strong, even rhythm with wide bowls and minimal interior space. Numerals are equally robust, with round 0/8/9 forms and angular cuts on 2/3/5 that add a subtle, sporty edge.
Best suited to headlines, posters, packaging, and brand marks where strong presence and quick recognition matter. It also works well for signage and short UI labels at larger sizes, especially when a friendly, high-impact sans is desired.
The overall tone is confident and approachable—loud without feeling aggressive. Its rounded massing and simplified shapes give a cheerful, somewhat retro sign-painting and poster vibe, with a big, friendly voice that reads as playful and energetic.
The design appears intended as a bold display sans that maximizes impact through wide, rounded forms and minimal interior space, balancing friendly softness with enough angular accents to keep the letterforms energetic and distinct.
Because the counters are tight and the weight is high, small sizes can lose interior detail, while larger settings emphasize its smooth, inflated shapes and graphic presence. The mix of rounded bowls and occasional angled cuts (notably in some diagonals and numerals) adds movement and keeps the texture from feeling overly soft.