Sans Normal Lukiv 4 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Gezart' by Ani Dimitrova; 'Carisma' by CastleType; and 'Avenir Next', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, playful, retro, punchy, impact, motion, approachability, display emphasis, oblique, rounded, bulky, soft corners, compact counters.
This typeface uses heavy, rounded letterforms with a consistent oblique slant and broad proportions. Strokes are thick and even, with softened joins and corners that keep the silhouettes smooth rather than sharp. Curved characters (like C, O, S) feel circular and inflated, while diagonals (V, W, X, Y, Z) are sturdy and simplified, creating a dense, high-impact rhythm. Counters are relatively compact for the weight, and the overall spacing reads as display-oriented, with a strong, uniform color on the page.
Best suited for headlines and short display copy where impact is the priority—posters, brand marks, packaging callouts, and energetic marketing. It also fits sports- and youth-oriented graphics, especially where an italicized, motion-forward feel reinforces the message.
The overall tone is energetic and assertive, with a friendly, slightly retro flavor. Its rounded massing and forward slant suggest motion and enthusiasm, making it feel sporty and promotional rather than formal or restrained.
The design intent appears to be a bold, approachable display sans that communicates speed and confidence through its oblique stance and rounded, heavy construction. It prioritizes immediate visual punch and a cohesive, playful texture over delicate detail.
The numerals match the letters’ bold, rounded construction and maintain the same forward lean, supporting consistent use in headings that mix text and numbers. The sample text shows the face holding together well at large sizes, where its thick forms and smooth curves create a strong, poster-like presence.