Sans Normal Robid 2 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, signage, playful, chunky, friendly, retro, cartoonish, attention grabbing, friendly tone, retro display, geometric simplicity, soft corners, bulbous, rounded, high impact, compact counters.
A heavy, rounded sans with broad proportions and stout, softly contoured strokes. Curves are built from near-circular bowls and arcs, while terminals are clean and blunt, giving the outlines a solid, cut-from-shapes feel. Counters tend to be compact, and joins are smooth, producing a dense, cohesive texture in words. The lowercase shows simple, geometric construction with single-storey forms where applicable, and the numerals follow the same inflated, blocky logic for consistent color across mixed text.
Best suited for posters, headlines, short promotional copy, packaging, and bold branding marks where a warm, energetic voice is desired. It can also work for signage and interface hero text when used sparingly, while smaller sizes and dense paragraphs may need generous spacing to maintain clarity.
The overall tone is upbeat and approachable, with a big, bouncy presence that reads as fun rather than formal. Its chunky geometry suggests a retro-pop sensibility—confident, loud, and friendly—well suited to attention-grabbing display settings.
The design appears intended to deliver maximum visual impact with friendly, rounded forms—prioritizing bold silhouettes, uniform rhythm, and a playful geometric character for display typography.
In longer lines the weight and tight interior spaces create strong typographic color, so spacing and line length will noticeably influence readability. The design’s rounded massing makes it particularly effective at larger sizes, where the playful shapes and distinctive silhouettes come through clearly.