Sans Normal Peroy 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Fact' by ParaType; 'Belle Sans' by Park Street Studio; and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, contemporary, confident, approachable, impact, approachability, clarity, modernity, brandability, rounded, soft-cornered, geometric, sturdy, compact apertures.
A heavy, rounded sans with broad proportions and a stable, even rhythm. Strokes are thick and consistent with gently softened corners, giving counters and terminals a smooth, molded feel rather than sharp cuts. Curves trend toward circular geometry (notably in O/Q and the numerals), while joins and diagonals stay crisp and robust, producing a sturdy silhouette. The lowercase shows a single-storey a and g, compact apertures, and a short, functional shoulder on r; the t has a simple crossbar and the i/j carry round dots.
Best suited to high-impact settings such as headlines, posters, packaging, and branding where strong presence and quick readability are priorities. It also works well for short UI labels, wayfinding, and social graphics, especially at medium-to-large sizes where the rounded construction and dense color can shine.
The overall tone is confident and modern, with a friendly, accessible warmth created by the rounded detailing. Its weight and width make it feel assertive and energetic, while the smooth shaping keeps it from becoming harsh or industrial.
This design appears intended as a contemporary display sans that balances geometric simplicity with softened edges for a more approachable voice. The emphasis is on bold clarity and compact, memorable shapes that hold together in prominent, attention-grabbing typography.
Capitals read particularly solid and logo-like, with wide bowls in B/P/R and a clear, open C. The Q has a straightforward tail that maintains the geometric feel. Numerals are bold and highly legible, with the 1 kept simple and the 8/9 drawn with generous, rounded forms.