Sans Superellipse Kusy 1 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Geogrotesque Expanded Series' and 'Geogrotesque Sharp' by Emtype Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, techy, chunky, friendly, retro, impact, friendliness, modern retro, geometric clarity, display legibility, rounded, squared, blunt, compact, geometric.
A heavy, geometric sans with rounded-rectangle construction and softened corners throughout. Curves resolve into squarish bowls and counters, giving letters like O, C, and G a superelliptical feel rather than true circles. Terminals are blunt and uniform, joins are sturdy, and diagonals (V, W, X, Y) read as thick wedges with minimal modulation. The lowercase is compact and sturdy, with single-storey a and g, a short-armed r, and a blocky s; figures are similarly squat and wide, with simplified, squared-off shapes.
Best suited to headlines and short-form display where its mass and width can do the heavy lifting—posters, brand marks, packaging, labels, and apparel graphics. It can also work well for bold UI banners or signage, especially where a friendly but tough voice is desired.
The overall tone is bold and approachable, combining a toy-like softness with a utilitarian, industrial confidence. Its rounded corners keep it friendly, while the dense weight and squared geometry add a techy, retro-display character reminiscent of arcade and product-marking aesthetics.
The design intent appears to prioritize maximum visual punch with a softened geometric vocabulary: sturdy, rounded blocks that remain legible and consistent while projecting a contemporary-retro, product-forward personality.
Spacing appears generous and the shapes are built for impact, with relatively small counters that hold up best at larger sizes. The Q’s tail and the angled cuts on letters like S and Z add a slightly engineered, customized flavor without introducing ornament.