Sans Normal Asmef 12 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, presentations, packaging, modern, clean, friendly, neutral, approachable, clarity, versatility, modern utility, neutral branding, screen readability, geometric, rounded, open counters, even rhythm, high contrast-free.
A clean geometric sans with round, near-circular bowls and smooth curves paired with straight, unbracketed stems. Stroke weight appears very even, with minimal modulation, and terminals are mostly squared-off for a crisp, contemporary finish. Proportions feel balanced and slightly spacious, with open apertures in letters like C, G, S, and e that keep forms readable. The lowercase is straightforward and utilitarian, with a single-storey a and g, a compact ear on g, and simple, vertical-sided numerals and capitals that maintain consistent rhythm across lines.
Well-suited to interface typography, product and corporate branding, and informational design where a clear, modern sans is needed. It also works for signage and headings thanks to its open counters and simple shapes, while remaining comfortable in short paragraphs and captions.
The overall tone is modern and neutral with a friendly, approachable softness coming from the rounded construction. It reads as professional and understated rather than expressive, making it feel dependable and contemporary.
The design appears intended as a versatile, contemporary geometric sans that prioritizes clarity and consistency. Its restrained detailing and rounded structure aim to deliver a friendly modern feel without sacrificing neutral, day-to-day usability.
Capitals lean toward geometric clarity (notably the circular O/Q and symmetrical V/W), while diagonals and joins are kept clean and unembellished. The sample text shows stable spacing and an even texture in paragraphs, with punctuation and figures matching the same straightforward, low-drama style.