Sans Normal Logod 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Whitney' by Hoefler & Co., 'ITC Chino' by ITC, 'Plantago' by Schriftlabor, and 'Amsi Pro' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promo graphics, energetic, sporty, assertive, friendly, punchy, grab attention, convey motion, modern display, brand impact, bold messaging, oblique, rounded, compact, high-impact, smooth.
A heavy, oblique sans with broad, rounded forms and smooth, continuous curves. Strokes are uniformly thick with low apparent contrast, producing dense silhouettes and strong color on the page. Terminals are mostly blunt or softly rounded, while counters are tight and compact, especially in letters like a, e, and s. The italic angle is consistent across uppercase, lowercase, and numerals, giving the design a forward-leaning rhythm and a slightly condensed, muscular feel in text.
Best suited to headlines and short, high-impact statements where the heavy weight and oblique stance can do the work. It fits sports and fitness branding, promotional graphics, packaging, and signage where quick recognition is more important than delicate detail. For longer passages, it will be most comfortable at larger sizes with generous spacing to counter its dense internal shapes.
The overall tone is bold and kinetic, with a confident, action-oriented personality. Its rounded shapes keep it approachable rather than severe, balancing impact with a friendly, modern informality. The slanted stance reinforces a sense of motion and urgency suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a clean, contemporary sans structure, using a consistent slant and rounded geometry to suggest speed and confidence. It prioritizes bold presence and cohesive texture across letters and numerals for display-led typography.
Uppercase forms read sturdy and geometric, while the lowercase shows compact apertures and sturdy joins that emphasize solidity. Numerals are similarly weighty and slanted, matching the type’s strong, cohesive texture. In longer lines, the weight and tight counters create a packed, poster-like density.