Sans Normal Lidal 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Adagio Sans' by Machalski, 'Joanna Sans Nova' by Monotype, 'Mato Sans' by Picador, 'Akagi' and 'Akagi Pro' by Positype, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, friendly, dynamic, bold, emphasis, impact, motion, modernity, approachability, rounded, slanted, soft terminals, compact, display.
A heavy, right-slanted sans with rounded bowls and broad, low-contrast strokes. The letterforms feel compact and energetic, with smooth curves, soft (often slightly angled) terminals, and a consistent, chunky weight that stays even through joins and counters. Uppercase shapes are robust and simplified, while the lowercase leans more utilitarian with clear, open apertures and a sturdy rhythm. Numerals match the same dense, rounded construction, reading as solid blocks with gentle curvature rather than sharp geometry.
Best suited to headlines, posters, and branding where impact and momentum are desired. It also fits sports and athletic communications, product packaging, and promotional graphics that benefit from a dense, high-energy typographic voice. For longer reading, it will perform most comfortably in shorter subheads or highlighted phrases.
The overall tone is assertive and upbeat, combining a sporty immediacy with a friendly softness. Its slant and mass give it a sense of motion and urgency, while the rounded forms keep it approachable rather than aggressive.
Designed to deliver a strong, fast-moving sans voice that stays legible and cohesive at display sizes. The combination of heavy weight, italic stance, and rounded construction suggests an intention to feel contemporary, energetic, and attention-grabbing without relying on sharp or ornate details.
The strong fill and compact counters favor larger sizes and short bursts of text, where the italic slant reads as intentional emphasis. The texture is bold and steady, with minimal stroke modulation and a coherent, uniform silhouette across letters and figures.