Sans Normal Efreg 7 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, interfaces, packaging, headlines, modern, clean, dynamic, refined, emphasis, contemporary tone, efficient reading, sleek branding, editorial voice, humanist, slanted, airy, open, crisp.
This typeface is a slanted sans with a clean, lightly built stroke and gently modulated curves. Letterforms show open apertures and rounded bowls, with a consistent forward angle and smooth joins that keep texture even in longer text. Proportions feel balanced and contemporary, with compact curves in letters like a, e, and s and straightforward, linear construction in capitals; numerals follow the same restrained, rounded logic for a cohesive set.
It suits editorial typography where an italic voice is needed for emphasis, pull quotes, and subheads, and it can also work well in brand systems that want a contemporary, understated personality. The clean shapes and open counters make it a practical choice for interface labels and product/packaging text where a polished, modern impression is desired.
The overall tone is modern and composed, with an energetic italic rhythm that suggests motion without feeling informal. It reads as refined and editorial—calm enough for serious content, but with a subtle sense of speed and sophistication.
The design appears intended to provide a streamlined italic companion with a modern sans structure, prioritizing smooth reading rhythm and a crisp, contemporary silhouette. Its consistent slant and restrained detailing aim to deliver emphasis and motion while staying neutral and versatile.
The slant is steady across capitals, lowercase, and figures, creating a continuous right-leaning flow. Spacing and counters appear generous for the style, which helps maintain clarity while preserving a sleek, minimal surface.