Sans Normal Utrey 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Lisboa' and 'Lisboa Sans' by Vanarchiv (names referenced only for comparison).
Keywords: ui text, product design, editorial, branding, signage, contemporary, approachable, casual, clean, dynamic, legibility, modern neutrality, friendly tone, active emphasis, oblique, humanist, open counters, rounded forms, soft terminals.
This is an oblique sans with smooth, rounded construction and a steady, even stroke weight. Curves read as broadly circular with open apertures, while straight strokes retain a slight calligraphic lean that gives the line a forward rhythm. Terminals are generally clean and softly finished rather than sharply cut, and spacing feels comfortable and legible in text. The numerals and capitals follow the same streamlined logic, with simple silhouettes and minimal ornamentation.
It suits interfaces, product copy, and general-purpose editorial layouts where a clean sans is needed but a slight sense of motion is welcome. The oblique stance also works well for emphasis in branding systems, short headlines, and wayfinding where clarity must remain high. It can serve as a primary text face in contemporary layouts or as an italic companion style in a broader typographic palette.
The overall tone is modern and friendly, with an energetic slant that feels active without becoming aggressive. It comes across as practical and readable, but with enough motion to suggest informality and ease. The rounded geometry keeps it approachable and avoids a rigid, technical mood.
The design appears intended to deliver a straightforward, versatile sans voice with added forward-leaning energy for emphasis and modernity. Its rounded, open forms prioritize legibility and a friendly presence across both display snippets and continuous text.
In running text the oblique angle is consistent and produces a lively texture, especially in mixed case. Letterforms avoid extreme quirks, relying instead on clarity, open shapes, and balanced proportions for a dependable reading rhythm.