Sans Normal Kobus 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Applied Sans' by Monotype, and 'Aago' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, confident, modern, energetic, emphasis, momentum, impact, clarity, modernity, oblique, geometric, rounded, clean, compact.
A heavy oblique sans with smooth, rounded curves and largely uniform stroke weight. Letterforms lean forward with compact apertures and slightly squared terminals that keep counters tight and silhouettes punchy. Rounds (O, C, G, 0) are clean and near-elliptical, while diagonals (A, V, W, X, Y) are sturdy and visually balanced. The design maintains consistent proportions across cases, with a straightforward, contemporary construction and minimal detailing.
Best suited to short, prominent text where its oblique energy and dense forms can carry visual emphasis—headlines, posters, brand marks, sports graphics, and bold packaging statements. It can also work for UI labels or wayfinding when set large enough to preserve clarity in the tighter apertures.
The forward slant and dense, weighty shapes give the type a sense of speed and assertiveness. It reads as contemporary and utilitarian, with a sporty, headline-ready attitude rather than a delicate or editorial tone.
The design appears intended to deliver a strong, fast-looking sans for attention-grabbing typography, combining geometric roundness with a pronounced forward lean to communicate momentum and confidence.
Spacing appears built for impact: wide strokes and compact internal space produce strong black shapes that hold together well at larger sizes. Numerals are similarly robust and rounded, matching the letterforms for cohesive titling and display use.