Sans Normal Akmor 4 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: ui labels, signage, branding, posters, packaging, friendly, modern, technical, clean, playful, clarity, approachability, modernity, system design, versatility, rounded, geometric, compact, sturdy, high legibility.
A rounded, geometric sans with sturdy strokes and crisp, squared terminals. Curves are built from near-circular bowls and smooth joins, while straight stems and arms keep a compact, efficient footprint. Counters are open and fairly uniform, giving an even rhythm in text, and the overall spacing reads balanced without feeling airy. The figures are simple and utilitarian, matching the letters’ clean, contemporary construction.
Performs well in UI and product contexts where clarity and a contemporary feel are needed, especially for headings, labels, and navigational text. The solid shapes and open counters also suit branding and packaging that aims for a friendly, modern voice, and it scales effectively for posters and short text blocks.
The font conveys a friendly modern tone—clean and functional, but softened by rounded forms. It feels straightforward and accessible, with a subtle tech and wayfinding flavor rather than a formal or editorial personality. The overall impression is confident and practical, with a mild playfulness coming from the circular geometry.
Likely designed as a contemporary workhorse sans that prioritizes clear recognition and consistent geometry. The rounded construction suggests an intent to feel approachable while remaining precise enough for technical, digital, or informational settings.
Round letters like O and Q are notably circular, and many shapes rely on consistent geometric curvature, reinforcing a cohesive, system-like look. Squared terminals on horizontals and verticals add a precise, engineered finish that stays consistent across uppercase, lowercase, and numerals.