Sans Normal Likub 10 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Neuron Angled' by Corradine Fonts, 'FS Me' by Fontsmith, 'Whitney' by Hoefler & Co., 'Morandi' and 'Parco' by Monotype, and 'LFT Iro Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, friendly, punchy, modern, impact, momentum, approachability, visibility, modernity, rounded, oblique, compact, soft corners, high impact.
This typeface is a heavy, oblique sans with rounded, sculpted forms and a compact overall footprint. Curves are full and smooth, with terminals that feel softly finished rather than sharply cut, and counters that stay open despite the weight. The lowercase shows a large x-height with short ascenders and descenders, producing a dense, steady color in text. Figures and capitals are sturdy and simple, with broad bowls and minimal internal detailing, giving the set a consistent, poster-forward rhythm.
Best suited to headlines, display copy, and short bursts of text where impact and motion are priorities. It can work well for branding, packaging, promotional graphics, and sports or entertainment communications, especially when set large and with breathing room to preserve counter clarity.
The overall tone is energetic and assertive while staying approachable. Its rounded shapes and steady slant add momentum and warmth, suggesting contemporary branding with a sporty or action-oriented edge. The voice feels bold and promotional rather than formal or bookish.
The design appears intended to deliver strong visibility and a sense of speed through a consistent oblique stance, while maintaining friendliness through rounded geometry. It prioritizes bold presence, quick recognition, and a contemporary, energetic feel for display-led typography.
The oblique construction reads as a true design slant rather than a neutral upright, and the tight sidebearings contribute to a compact, headline-friendly texture. Round letters like O/C/G and bowl-heavy shapes like B/P/R emphasize a smooth, inflated geometry that keeps the weight feeling even across the alphabet.