Sans Normal Didur 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, web content, product branding, signage, clean, modern, friendly, neutral, airy, readability, versatility, neutral voice, modern tone, monolinear, rounded, open apertures, humanist, generous spacing.
A clean, monolinear sans with softly rounded curves and a calm, even rhythm. The letterforms lean on circular and elliptical geometry, producing open bowls in C/O/Q and smooth joins throughout. Terminals are mostly straight or gently rounded, with minimal flourish; curves resolve cleanly into stems without sharp contrast. Proportions feel balanced and readable, with comfortable sidebearings and a straightforward, contemporary construction across caps, lowercase, and numerals.
This style works well for interface labels, web and app typography, and general editorial use where clarity and a neutral voice are needed. It can also support lightweight branding and environmental text, especially where a clean, contemporary look is preferred over expressive display styling.
The overall tone is modern and approachable, with a quiet neutrality that keeps attention on the text rather than the letterforms. Its rounded geometry and open counters give it a friendly, unforced character suitable for everyday communication.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency while keeping a subtly friendly tone through rounded geometry and open forms. It aims to be dependable in continuous reading and adaptable across a range of everyday typographic contexts.
In text, the font maintains a consistent color on the page and stays legible at larger paragraph sizes thanks to clear counters and uncomplicated shapes. The numerals share the same smooth, rounded logic as the letters, helping mixed alphanumeric settings feel cohesive.