Sans Normal Kubom 15 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Neue Haas Grotesk Text' by Linotype, 'Helvetica Now' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, dynamic, confident, modern, sporty, assertive, emphasis, momentum, impact, clarity, modernity, oblique, geometric, monolinear, clean, open.
This typeface is a bold, oblique sans with a clean, geometric construction and smooth, round curves. Strokes stay largely uniform, with broad, even horizontals and verticals and a consistent slant across capitals, lowercase, and figures. Counters are open and clear in letters like C, G, O, and e, while terminals are mostly straight-cut and pragmatic rather than calligraphic. The lowercase shows a compact, workmanlike rhythm, and the numerals are sturdy and legible, with simple, modern shapes and minimal ornament.
It performs best in headlines, short marketing statements, and brand systems that benefit from a bold, slanted voice. The sturdy shapes and open counters make it suitable for signage and packaging where quick recognition matters, and it can also work for UI labels or callouts when a more emphatic, energetic tone is desired.
The overall tone is energetic and forward-leaning, pairing a contemporary, no-nonsense clarity with a sense of motion. Its bold presence reads as confident and promotional, suited to messaging that wants to feel active, direct, and modern rather than delicate or formal.
The design appears intended to deliver a modern sans voice with built-in momentum, using a bold weight and consistent oblique stance to add urgency and emphasis while keeping forms simple and highly legible.
The italic angle is strong enough to be immediately noticeable in running text, helping headlines feel fast and emphatic. Round letters maintain smooth curvature without sharp joints, and the heavy weight keeps forms stable and high-impact at display sizes.