Sans Normal Jobaw 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'Neue Helvetica Armenian' and 'Neue Helvetica Paneuropean' by Linotype, 'Helvetica Now' by Monotype, 'NeoGram' by The Northern Block, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, assertive, energetic, contemporary, headline, impact, momentum, display clarity, modern branding, graphic emphasis, oblique, chunky, rounded, compact, punchy.
A heavy, oblique sans with broad proportions and compact internal counters. Curves are built from smooth, rounded bowls and soft corners, while terminals are largely blunt and squared-off, creating a dense, high-impact silhouette. The slant is consistent across capitals, lowercase, and figures, and the overall rhythm favors sturdy vertical strokes with simplified joins and minimal detailing for a clean, graphic read at larger sizes.
Best suited to headlines and short bursts of text where immediacy and presence matter—posters, sports branding, promotional graphics, packaging callouts, and bold advertising lines. Its dense weight and oblique stance make it especially effective for logos or titling that needs to feel fast and emphatic.
The tone is forceful and energetic, with a sporty, forward-driving feel created by the steady slant and thick, confident forms. It reads as modern and pragmatic rather than refined, emphasizing impact and momentum.
Designed to deliver maximum impact with a clean sans structure and a consistent forward slant, prioritizing bold legibility and a dynamic, contemporary voice for display applications.
The numerals follow the same bold, rounded construction and maintain a uniform, blocky presence suited to prominent display. Uppercase shapes stay straightforward and geometric, while the lowercase keeps single-storey, simplified forms that reinforce the utilitarian, punchy character.