Sans Normal Jobaw 2 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'NeoGram' by The Northern Block and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sports, energetic, confident, punchy, sporty, assertive, impact, emphasis, visibility, momentum, clarity, chunky, rounded, sturdy, compact counters, blunt terminals.
A slanted, heavy sans with smooth, rounded construction and compact internal counters. The letterforms are broadly proportioned with sturdy strokes, blunt terminals, and a consistent, industrial rhythm that stays clean rather than decorative. A tall x-height and simplified shapes keep it punchy at a glance, while the overall spacing and width create a strong horizontal flow.
It works best for headlines, branding, posters, packaging, and promotional graphics where a strong, dynamic voice is needed. The weight and slant also suit sports and fitness identities, event titles, and bold UI callouts, while longer passages are likely most effective when set with generous leading and careful tracking.
This typeface feels energetic and assertive, with a forward-leaning stance that reads as active and performance-driven. Its heavy presence and broad footprint give it a confident, attention-grabbing tone suited to emphatic messaging.
The design appears aimed at delivering maximum impact with clear, simplified forms that hold up in bold, slanted settings. Its wide stance and strong curves suggest an intention to combine a sporty forward motion with solid, modern readability for short, high-priority text.
The numerals share the same hefty, rounded construction and read well as display figures, with the “1” notably wedge-like and the “0” strongly oval. Uppercase forms are compact and muscular, and the lowercase maintains a solid, uniform texture with minimal delicacy in joins or terminals.